Have you heard that expression 'Content is King'? Well it is in the online world of prolific sharing and self-publication.
Good ‘copy’ is precise, understandable and leads to a desired action by the reader – generally a ‘call to action’.
We generally want our readers to comment, purchase from us, contact us and share our content with others. If your audience is doing this then you know your content is working effectively.
To do this you need to know your market, have a strategy to reach and engage with them and then do it!
We can help with all tasks, we specialise in formulating online marketing strategies that include content optimisation based on niche market research and keyword research. We can offer to review and re-work existing content or start from scratch and write all your website, e-news or blog copy.